Quality content is one of the key aspects of any marketing-related strategy. And with the steady rise of social media, it has been a strong avenue for successful marketing campaigns. Businesses, regardless of how small or big, are in a haste to take advantage of this growing digital curve. 

But how exactly can you maximize the potential of Social Media Marketing? The answer is simple -  get mileage out of your visual assets. In the era of continued online transactions and engagement, various social network algorithms seemed to show favor for visual-related content.

 

Here are some factual statistics to demonstrate the significance of visual assets to social media marketing strategies:

Fact #1: According to buzzsumo, adding images to Facebook posts generates 2.3 times more engagement than those without it.

Fact #2: Twitter updates with embedded pictures can generate 150% more retweets than any plain-text tweets based on buffer’s new platform data. 

Fact #3: Instagram, a visual content-based social network, has 1 billion users worldwide that are active every single month. 

While the impact of visual-related mediums continues to dominate the digital marketing trends, other factors weighing in signifies why visual tools are very well-received by the masses. 

It all boils down to the nature of our minds and the reality that 90% of the information transmitted to the brain is all visual. Leveraging to this visual advantage improves your visibility in overcrowded Internet space.

Incorporating visual contents in marketing strategies allow businesses to: 

• Convey a unique brand identity

• Express accurate brand essence and intent 

• Increase traffic in your chosen platform

• Reach out to wider target market

• Improves social engagement and customer experience

 

 

Visuals versus the Consumer’s intent to buy

There’s no doubt that content is king, but we all know that the conversion of marketing plans into actual sales is one of the many indicators of a successful campaign. At the end of the day, the connection you established using these visual tools is what will urge the consumers to add your brand to their purchase preferences. 

Social Media is an effective platform for visually-driven sales conversion and heavily influenced by ever-changing consumer behaviors. Which eventually leads to the question: how does visual content trigger the Social Media market’s purchasing decisions?  

1. Emotion-based evaluation

According to the book Descartes' Error: Emotion, Reason, and the Human Brain by Antonio Damasio, emotion affects almost all of our decisions, which without a doubt, includes our purchasing tendencies. The element of relatability has a big influence on a consumer’s set of preferences. Our visual impression is a definitive trigger for an emotional response that leads to buying a product.  

2. Boost of credibility 

Visual representations are the most convenient way to communicate a message to your audience. With a platform as vast as the social media, consumer’s attention span is very limited. You have to make an impact and be authentic at the same time. What solution can be more perfect than a combination of well-put visual elements and well-researched information?

3. Strong Narrative & Storytelling Element

Visual-related content enhances a brand’s narrative. It communicates your identity for the better and effectively tells the consumer why they should care about what you’re offering. In social platforms, content can only be relevant if the context is of any significance to the community. All these can fuel successful marketing efforts leading to sales conversion.  

Understanding how your brand can benefit from social media platforms is tough, especially with the quick phasing of the digital world. Resources such as visual assets are tools that can help you boost your marketing strategies. But never forget that acknowledging what your customers seek is the foundation of every successful business plan.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.