But let’s lay down the facts; any crisis will bring about devastating downturns and slow progress. It all boils down to your ability to adapt and develop strategies to put the business in good shape. Halting your digital marketing functions may not be the best move if you want to stay ahead of the game in the long run.

The current situation

With the continuous barriers of face-to-face transactions, Kenshoo Quarterly Trends reports that the number of user ad clicks was 33 percent higher than it was in the same period last year. As the older consumers started to adapt to the online craze, marketing experts see this as an opportunity for a wider variety of audiences. 

Digital shoppers are expected to seek unique services and products, which will significantly benefit most small-scale entrepreneurs. These trends will continue to carry on as the business world transitions into 2021. 

 

 

Should You Outsource Your Digital Marketing Services?

In the heights of any crisis, time is always of the essence. Businesses noticeably started to act with more urgency compared to the past few years. In fact, according to Enterprise Reboot, 59% of the companies surveyed in their research claimed that they already accelerated their digital transformation initiatives even in the middle of the pandemic. 

But what does it take to implement a digital shift in your marketing plans? Right about now, you’re probably thinking of handling everything first-hand. Before you dive into it with bare hands, these are the questions you might want to consider before deciding:

• Do you have the hands-on digital marketing experience and expertise to implement an online campaign?

• Can you allocate enough time to analyze and adapt to the fast-changing digital landscape?

• Do you have the right and latest tools to manage and maximize your marketing assets effectively?

To ensure the company’s consistent growth, especially in this crisis, working with the experts who know how to achieve the results you’re looking for is a crucial decision to make. If you’re uncertain about most of these questions, then it’s probably time to outsource digital marketing services for your business.

 

 

Guide To Outsourcing Digital Marketing Services

Before embarking on an outsourced digital marketing project, there are certain factors you must keep under surveillance to get the best of the services you are availing of. 

1. Identifying your most urgent needs

Decide the specifics of the service you want to outsource. There are many facets involving digital marketing operations that can possibly generate more ROI and expand your current clientele. 

You must identify which will be retained in-house versus the initiatives that will be part of the outsourced services. Here are some that you might want to consider: 

• Social Media Management

• Content Writing & Creation

• Digital Ad Campaigns

• Search Engine Marketing

• Moments Marketing

• Email and Text Marketing

2. Checking the quality of service and expertise

What are the marketing services they can offer? Does it suit the current needs and requirements of your business? You must remember that these outsourced services will manage and deliver your brand’s value to the online community. 

Aside from examining their expertise and experience, their current and previous client feedback can help you decide which digital marketing agency to partner with. 

3. Managing Expectations and Accountability

Outsourced services are part of your team, but they’re not exactly in the business. To make the most of the partnership, both sides must develop a set of expectations and accountability.

The goals of each campaign must be clearly defined to maintain a productive implementation and continue reaping the benefits of your digital initiatives at ease. 

4. Establishing Ease of Process

In any project, communication is one of the key aspects of an effective process. From planning to execution, you must be updated with all the project’s insights, problems, and progress. 

The outsourced digital marketing agency you will partner with must have the best practices and systems to maintain coordination between the internal and external workforce. 

5. Knowing the value these services add to your company

To make the most of the digital opportunities, you must be on top of the emerging trends. Aside from the convenience and expertise outsourced services bring to the table, hiring them would help the company to: 

• Get results within a structured period of time.

• Innovate fresh ideas from the third-person point of view

• Access the latest tools to achieve accurate business goals

• Expand your marketing channels

• Cope with the fast transition of digital platforms

6. Data Gathering & Statistical Reports

To find out whether your digital marketing strategies are going in the right direction or not, you must keep track of specific metrics on a daily, weekly, or monthly basis. 

Outsourced digital marketing agencies should be equipped with tools to gather sufficient data on accumulated leads and traffic per channel. Considering insights on web analytics and marketing KPI can help to determine your campaign’s overall performance in the long run.

Leaning on reliable and statistical facts is the key to any business decision. You must acquire these reports to develop better strategies leading to your company’s sustainability. 

• Quantitative Report

The quantitative method is one of the easiest ways to measure indicators and draw conclusions through numerical statistics. It mainly identifies user demographics, actual profitability per customer, and channel traffic reports. Through these structured data, you can obtain insights on how to optimize your marketing strategies even further. 

• Qualitative Report

Qualitative reports rely more on unstructured types of data. It doesn’t follow any established pattern or scale but aims to analyze customer behavior and your brand’s market positioning through monitoring relevant social profiles. It identifies the factors that control consumer behavior, such as their values, needs, wants, and personal characteristics. By pinning down your core market through these qualities, you will form a more reliable strategy. 

The Bottom Line

When facing a crisis, important matters become really clear. Your brand must sustain a competitive edge to keep up and not get lost in the intense transformation of the business world. 

With the help of outsourced online marketing services, you can reinvent your brand with values that can stand the test of time. Your willingness to make substantial digital tools investments will build progress and long-term strategic advantage to your business. 

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.