A global crisis can cause immense negative impact on out-of-home (OOH) advertising and entertainment due to extreme safety precautions implemented in various areas of the world (such as the implementation of an enhanced community quarantine and social distancing in the event of an epidemic or pandemic). Because people are actively avoiding large public spaces and gatherings, and will most likely be cutting back on outdoor luxuries and activities, businesses will need to limit their spending on marketing in public locations.

In such an event, digital marketers need to be on top of their game – because the majority of consumer spending – in terms of time and money – will quickly move online.

Immediate response is vital during a global crisis, this includes improving online presence.

 

 

Digital marketing offers the biggest advantage to businesses during the time of a global crisis. This stems from the fact that it does not require face-to-face interaction, promoting the practice of social distancing – encourages it, even – while still consistently generating leads and revenue for much less justifiable expense.

As e-commerce volumes rise, many businesses, local and international, will likely invest in digital marketing to make up for financial losses. As they continue to market their goods and services through popular social media platforms, digital spaces that people use constantly for updates and purchases, these businesses would be gathering organic leads and collecting potential clients, ready to navigate the new normal by the end of the global crisis.

This major event should give businesses the chance to connect and convert: establish strong relationships with existing and potential clients, and translate these to possible sales. All this is achievable when you, as a business owner, have optimized social media pages.

 

Social media acts as an essential communication tool, and creates a sense of community and camaraderie when used right. You’re all in this together, you want to say.

Because people turn to social media for support, you need to create content that not only starts conversation, but also shows that you care. With enough creativity, you can combine this with your promotions. Engage with interested consumers in the comments section, and let them build an emotional attachment to your brand. This helps with recognition.

Remember: clear communication is key.

Despite the possibility of an economic downturn, especially with the long-term financial after-effect of the crisis, there’s still hope for a turnaround once people adapt to the new normal. In the meantime, business owners will have to consider taking advantage of digital marketing if they want to be part of a growing ad market.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.