Video Content Is King

Today, video is no doubt the king of content. It continues to be an effective element in the digital marketing industry. It’s no surprise since videos are fun, engaging, and easy to digest. Video has the ability to combine all the unique elements of all the other content types; text, imagery, sound, and movement into one simple format that is easily consumable by the masses.

On an average, people watch 1.5 hours of video per day, while 15% of people watch 3 hours of video on a regular basis, according to the marketing research of Wyzowl. It’s also worth noting that 79% of consumers prefer to watch online reviews to understand a product, and 95% of people watch explainer videos to learn more about a product or service. People tend to trust a brand or business more if there’s an available video content about them.

There’s no denying that video content is skyrocketing right now, especially since the pandemic happened. People who are staying at home and unable to go outside turn to social media applications like Facebook, YouTube, Instagram, and Twitter as their source of entertainment. But an increasing number of people are jumping on the TikTok train.

The Rise of TikTok

TikTok allows its users to create and promote short-form mobile videos. It’s simple and easy to navigate. It also has cool effects, eye-catching filters, and a wide range of music libraries that people enjoy using. TikTok’s video content varies from different trending challenges from individuals, celebrities, and even brands. The app is growing day by day as it’s now the sixth biggest social network with more than 1.5 billion downloads on the App Store, and its largest demographic is between the ages of 16 and 24 -- the Generation Z.
 

How It Can Help Your Business

Since its rise in 2018, it evolved from a video-creating app that is solely an avenue for its users to express their creativity to a marketing and advertising haven. There’s an untapped potential to reach potential customers either by creating content or reaching out to TikTok influencers your audience is already connecting with.

An average user spends at least 52 minutes per day on the app -- that’s a lot of time to engage with your target market. Businesses and brands can completely reach a new audience without spending too much for a low cost video. Because of the app’s features, you can unleash your creativity! 

TikTok with its bite-sized videos is real and relatable -- creating a certain bond with the audience that keeps them coming back for more. It's an avenue to create a community and let your brand go viral. It all depends on how you hone your content. Forced and hard sell contents won’t do your brand anything good.

While most brands prefer Facebook, Twitter, and Instagram as their go-to app to engage with their customers, TikTok boasts itself in being a new and unsaturated platform. There’s a huge gap between user base and brands. The good news is that’s where you come in. Create an account now and launch your brand on TikTok while there’s fewer business on the platform, which means less competition for you. You’re also more likely to have a higher chance to get wider reach. Ultimately, it’s better to cement your place on the platform before others realize its potential and come flocking.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.