Retargeting is intended to maximize business companies' media spend by re-engaging the same ads to warm customers. It’s meant to increase engagement and potential turn into a sale. Rather than targeting new users who might be interested or not, brands often go and deliver ads to users who’ve shown some level of interest before. According to Visiture, conversions are 10x more likely to happen because of this type of marketing.

To determine if retargeting would be a great strategy for you, here are 5 more advantages that could potentially help your business:

• Gain More Insights

Businesses gain more information about the people that visit their website. It allows you to understand where the highest percentage of your retargeting conversion happens after leaving your site. The analytics that you gain can eventually help for future efforts to bring more qualified traffic to your e-commerce website.

• Generate More Sales

One of the important reasons why you should consider retargeting. If you’ve already studied your user analytics and applied it to your new marketing efforts, you can expect an increase of sales from your business website. Every organization that is interested in staying in the game must always look after their revenue.

• Promote New Products

If you want to promote new products to your previously engaged customers, you can do it by retargeting them on ads that they might be interested in. Or if they are on your mailing list, marketing your new products would be fairly simple to your previous buyers.

• Increase Brand Awareness

Brand awareness helps keep your business in the mind of your audience and stays on them wherever they may go. If they’re familiar with your business then most likely they’ll purchase your product. Customers, if satisfied, can also be powerful as they can influence other people to buy products from your shop, which can increase sales in return. 

• Retarget Shopping Cart Abandonments

Numerous customers sometimes browse and add the item they like on their shopping cart but will never check out. Some will come back for it and some might forget about the items from their cart. That’s where retargeting will take place, it will serve as a reminder by displaying the said items on their news feed. In the end, customers will most likely return and get their items.

Retargeting is a marketing method that gathers insights and reaching out to previously engaged users. You’ll effectively get more of your media money’s worth, if you focus on users who are already interested. If it’s executed in the right way, it could lead up to all kinds of conversion and improve your overall marketing strategy.

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