The popularity of social media has paved the way for information to spread faster than before. It has become a very powerful tool to market both new and established brands as it is strategic for them to maximize their presence where the majority of the market is at. But since this is common knowledge to most business owners already, there are tons of brands that can be found all around the internet today — with one Google Search, you can find various choices from one industry to the next. Therefore, as every business is expected to have an online presence, the real challenge lies in keeping the market interested and aware of their brand’s existence plus maintaining active social media engagement. This brings us to one of the most fast-growing digital marketing methods today: interactive content.

What is Interactive Content?

Interactive content is defined as a digital content that influences and has the tendency to affect the market it is targeted to. With its presence on social media and websites, it has the capability to heighten the senses of the people consuming it, letting them engage to do something out of the content whether in the form of questionnaires, quizzes, lead generation forms, videos, 360 virtual tours, live chats, or the like. Unlike a static post that ends with just being visually appealing, an interactive content is more appealingly proactive, making a brand memorable to the market through this give-and-take connection.

In this widespread digital age, it is important for businesses to personalize themselves and actively communicate with their target market, so creating interactive content for their social media platforms and websites is a terrific way to make the audience respond according to their preferences and help the brand further mold into the actual needs of their consumers. In fact, Ion Interactive reports that using interactive content increases brand awareness, page engagements, and customer conversions. Using the digital tools appropriately will lead businesses to pointing out who their markets are and what these people really want or expect from the brand thus pushing owners to create better strategies when it comes to their business’ social media and email marketing. But keep in mind that this does not mean static content is to be totally forgotten as maintaining a good balance between static and interactive is the ultimate goal of all marketing professionals.

Photo by Claudio Schwarz

Interactive Content For Your Business’ Digital Marketing Strategies

Interactive content recently flourished during the pandemic when a sudden influx of people resorted to turning to digital for entertainment and keeping oneself mentally sound. The most popular types of interactive content prevalent in businesses today are found on TikTok, Instagram and Facebook Reels, as well as YouTube 360 videos where they are utilized to reach more audiences, particularly Millennials and Gen Z. Here are some examples of brands that have used interactive content on their social media platforms:

Crocs creatively designed a brain quiz posted on their social media accounts that featured their Classic Clogs and Jibbitzs as symbols for a math equation. It garnered hundreds of likes and comments, proving the content to be interactive and engaging for their market because of its catchy layout using their very own products. In this case, we can see how high proactive engagements within social media posts can really help gain genuine brand awareness and make the page look more credible.

• Hydroflask

 

Hydroflask, on the other hand, intended to incorporate the poll feature of Instagram Stories to this particular social media post to hear what their followers have to say about lessening plastic pollution as it is one of the values that the brand upholds. Those who interacted with the post agreed to always bring their tumblers with them to reduce their single-use plastic consumption — providing a sense of communal awareness and reminder on the little ways we can all participate in to help make the world a greener, better place.

• Red Bull

Red Bull created profiles for different activities that their target markets are into such as dancing, gaming, racing, and freerunning. Keeping in mind that TikTok starts dancing trends, Red Bull made a campaign called “Dance Your Style” where they invited dancers to do freestyle dancing. They also utilized a special hashtag, #switchchallenge, helping boost their online presence in spite of facing many energy drink competitors these days.

In Conclusion

Businesses from different industries are coming up with more creative ways to digitally engage with their audiences as this is a vital way to help them stand out from the rapid growth of online content these days. Good thing social media platforms are also stepping up their game by helping brands through their business-centric features such as reels, stories, polls, 360 videos, and more which are typically free to tap into.

Nevertheless, it remains true that the best digital marketing practice to this day is to plan one’s content marketing strategies accordingly, with a healthy balance of static and interactive content so as to effectively communicate one’s brand message across the market and, ultimately, across the world.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.