Hello Digital, My Old Friend

You might be surprised that the concept of digital marketing actually began as far back as the 1990s! As computers and access to the world wide web became more prevalent to the public, some began to think bigger when it came to the internet’s potential from a business standpoint. Yet, most marketers were still uncertain on bringing their assets over to the digital world especially since the internet was not yet as widespread as it is today and could just quite possibly fail to really take off. 

Although it didn’t take long for their minds to change since, by 1993, the first clickable online banner was uploaded as a digital ad and this strategy was soon fervently followed by other businesses looking to spread their influences in this growing — and obviously staying — digital phenomenon. As more search engines were founded, and as the web continued to grow in user numbers, the more marketers further realized that they had to quickly establish their businesses online since that was where the people were flocking to, especially the younger generation who they knew will be leading the next evolution of consumerism. 

By the late 2000s, search engine traffic was reaching billions every month (according to Gregory Smyth, “there were 6.4 billion searches” in March of 2006 alone) and, with the added presence of official websites, networking sites, as well as social media, digital marketing became an established force for growing and maintaining a business.

Photo by Elio Santos

Now that we’ve established how digital marketing came to be, let’s head on to what you can expect when hiring the services of a digital marketing agency! If you’re a budding business owner, this might just convince you well enough to invest in their expertise for a powerful start-up to your enterprise. 

All-Around Digital Marketing Expertise

A digital marketing agency is essentially a team of several professionals who, together, can bring the ultimate online marketing effectiveness your business or brand needs. From planning, strategizing, conceptualizing, developing, then executing, observing, and maintaining — they’ve got it covered all for you! Having reliable aid when it comes to these things can not only elevate your marketing materials but also unburden you of this added responsibility of keeping up your brand’s online presence. This can allow you to focus on the other parts of the business that require your undivided attention while ensuring that its digital side is well taken care of. 

Additionally, find comfort in the fact that digital marketing agencies are capable of handling multiple online platforms so that you can maximize spreading brand awareness. Let’s support this with the quantitative data stated by Avantika Monnappa that “99% of digital marketers use Facebook to market, 97% use Twitter, 69% use Pinterest and 59% use Instagram”. She also adds that marketers tend to use Facebook, Twitter, and LinkedIn the most. Don’t forget, they also typically have access to the best marketing tools out there!

And, yes, we’re here to clarify that digital marketing agencies do more than just content creation. Given that their ultimate mission is to grow online traffic and, ultimately, sales — the rest of their tasks include integrating the best SEO practices, setting up vital digital paid ads, responding to your online community, monitoring post performances, observing trends, and even improving a brand’s website. In fact, it’s very important to keep a brand’s official website updated just like its younger social media siblings since it can serve as an omnichannel which can further increase sales.

Three crucial things you’d want to look for when scouting for an agency these days are:

1. Their attested capability to creatively produce high-impact, personalized content because these are what will become the “face” of your brand online to lure in your target consumers. 

2. Deep knowledge when it comes to online platform technicalities (i.e. privacy / security settings, ad management, and any related policies / standards) to utilize platforms to their fullest and avoid violations.

3. Aptitude of being one step ahead when it comes to brand improvement by mainly analyzing all the marketing efforts being done and then creating a progress report from it including proposed measures on what new direction the brand can venture to next.

Photo by Nathan Dumlao

A More Time and Cost-Effective Investment 

When it comes to digital marketing agencies, believe it or not, you’re paying the services of several professional people for the price of one. You get experts from different areas of digital marketing that will work to boost your brand’s digital standing all for a single amount! Convenient? Definitely. 

Although, it must be taken note of that “cost-effectiveness” can be subjective since bigger and more established digital marketing agencies obviously come with a larger price tag than smaller agencies. That said, should you be an established business as well then this shouldn’t be so much of a problem as it is a very worthwhile investment. 

It’s less subjective when it comes to the benefit of “time-effectiveness” since, as mentioned earlier, a digital marketing agency is generally capable of efficiently handling multiple online accounts with no supervision required. They can very well improve your business’s overall digital presence in a much shorter time span with little to no risks being taken thanks to their polished team structure and possibly even prior knowledge of the industry your business is set in. 

Your Own Visions Come to Life

First and foremost, a great digital marketing agency will listen to their client — will respect their client’s wants and will compromise on how to bring these desires to fruition in the most proper marketing way possible. An agency that can willingly adapt to changes like these will be able to seamlessly build a lasting partnership with your organization. 

They will make sure that, even if they have the ball in the overall development of your brand’s digital contents and maintenance of online platforms, the essence and voice of the business will remain genuine and true. Because what is a business without its unique character that sets it apart, right? 

Taking into consideration your visions can allow an agency to truly optimize their capabilities for your business or brand to create its own alluring spotlight in the highly competitive digital world.

Photo by Diggity Marketing

In Conclusion

It’s undeniable that digital marketing agencies are the future of businesses looking to make the most out of themselves online and continuously attract the close to 5 billion users actively engaging on the web every single day. Once you find the one that’s most capable of understanding your business’s core values, that agency can become an invaluable extension of your own team. 

Therefore, it’s best to think about investing in one today where you can expect to see the pros thrive in their natural habitat to digitally elevate your business for the better.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.