What is a Lead in Marketing Terms?

Before we go further through the strategy, let us dig deep into what we catch first which are the leads. A lead is a person who came from your marketing efforts, whether via traditional or online, who expresses their interest in what your brand has to offer. They are your consumers willing to invest in your product or service, and they have two classifications namely the hot and cold leads which depend on the level of their interest to purchase.

We understand that every business has their own goals, and with these unique goals come different markets that they can target — those who believe in and are enticed to what the brand has to offer. With this distinct characteristic, it is very important to know the consumers’ behavior, personality, and habits online and offline because this can be an edge for the brand to develop what they offer in accord with their market’s affinities.

Photo by Blake Wisz

Knowing Your Market Better

Now that we know what leads are, let's dive into another important aspect which is to know them better. As a business owner, you should be smart to understand the needs of your market to further enhance your brand’s marketing approach along with the support for your products and services. Here are some ways to know them better:

1. Surveys

This traditional way of becoming familiar with your consumers can be done both online and offline. Ask them general questions — their interests, hobbies, demographics, and most importantly, their names. Get this information after they expressed interest in what you have to offer, and then you can start personalizing your brand’s messages.

2. Feedbacks

Getting positive and negative feedback from your market is critical for the improvement of your brand and business in general. Giving them a voice and making them feel they are heard makes them trust your brand as well, so do not miss out on what they have to say about your business. This is also an advantage for you to learn about their likes and dislikes which concerns you.

3. Online Analytics

As technology gets smarter each day, you can track visitors’ activities on your business social media pages, websites, e-mail (newsletters), and elsewhere where you are most active online. What’s good with online analytics is it’s all free! You can also see what they click and read, what they spend time most on so that you are more aware of what you can do for them.

These are only some of the ways to know your market better, but there are a lot more approaches you can do that may be applicable for your business.

The Lead Generation Marketing Strategy

Your visitors become leads only when they express interest in what you have to offer. The question we have to answer now is how do we actually generate leads? Lead Generation is about garnering both quantity and quality — the former is important for both old and new businesses while the latter is important for those in the industry for quite some time now. More than getting more leads, it is essential to know the quality of what you get to maximize your marketing efforts.

Lead Generation Marketing Strategy is not only about taking in visitors and knowing them but it is about keeping them interested in what you have to offer by taking care of them. The end goal of Lead Generation Marketing is to avail your service or product. In this case, we’ll give you a run-through on the many approaches and channels where you can generate leads:

1. Out-Of-Home (OOH) Advertising

This traditional marketing tool proven and tested for many years is still at the forefront for boosting your brand’s awareness and giving bits of information on what your brand offers! Make it visually appealing so it will pop out to the passersby’s eyes and mind, making them curious about you.

2. Social Media

As a free platform where the majority of the people spend time on, social media is still one of the best places to produce free content for people who may be interested in your brand. You can play and strategize with so many interactive features it has to catch your market’s attention!

3. Short-Form Videos

Ever since TikTok rose to popularity, social media channels have adapted this type of content for users to utilize on. Now brands make full use of this free content with numerous apps helping you to create more fun and interactive videos  under 60 seconds.

4. Online Advertisements

Paid advertisements generate good leads when you do not over promise what you offer plus have the right landing page to entice your visitors to learn more about your business. Running paid advertisements on the right platforms also makes it efficient and cost-effective for you.

5. Websites / Blogs

Having your very own website not only gives your business a credible edge among others, but it can also be a great channel for generating leads! You can put everything there — your history, products or services, articles, user-generated contents, newsletter subscription, and more! Make sure that you also utilize your Search Engine Optimization strategies by inputting your brand keywords throughout your pages and be freely creative with it.

6. Influencers

Influencer marketing became the trend when social media skyrocketed its popularity as the majority of people consumed social media and the internet a lot. Collaborating with individuals with a huge following can be a huge advantage to your business to get more leads from those who look up to that particular influencer!

7. Newsletters

Newsletters are not yet out of style. You can generate leads and keep them interested with your offers for those who are subscribed already in order to hold their enthusiasm towards your business! Plus having them subscribe to your weekly or monthly emails lets you create a landing page with tons of different CTAs (Call-To-Action) that they can explore.

8. Product / Service Trials

What can be a more direct lead generating channel other than giving your market some product or service trials! Let them get a taste of your brand and you will know sooner or later if they return to become one of your loyal customers or not.

Photo by Brooke Cagle

In Conclusion

Do you think you’re ready to jump in the Lead Generation Marketing strategies? We can put it this way: generating leads is like being in a dating relationship — try to know your market as much as you can to win their hearts and then keep the business soaring while their needs are being met. It is mutual. Do not get tired of knowing your market as you may learn something about your brand from what they have to say, too. One last thing to remember is that you can generate as many leads as you want but it is still different and much more rewarding to generate quality leads!

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.