What is 360 Marketing?

360 Marketing is a comprehensive marketing plan to reach a brand’s target market through multiple channels and platforms. It combines both traditional and digital marketing, reaching audiences through offline and online.

With 360 Marketing, brand awareness happens everywhere — from above the line (print ads, media ads in television and radio, billboards) to below the line marketing (social media, website ads, events, email send-outs). Wherever the target audience would see the ads of the brand, it creates a recall, thus making the campaigns reach more people and generate quantity leads. It is mainly about meeting wherever your target market is. Your 360 Marketing strategy must be present within the marketing funnel that tracks the whole journey of the customer with your brand, from knowing your products and services towards conversions and loyalty, in order to achieve optimum results. But what makes it tricky is, despite its multi-channel presence, it must have the same message all over the platforms where the campaigns appear.

Photo by Joshua Earle on Unsplash

Benefits of 360 Marketing

360 Marketing takes comprehensive planning and strategies to make it work, especially if you are introducing your brand to the public or launching a new product or service. Initiating it and accomplishing the whole strategy for your brand gives you the edge in your industry as it provides a number of advantages!

These are the benefits of executing 360 Marketing for your brand:

• Create More Strategic Campaigns

With the data you collate and analyze, start building more campaigns that work and learn from those that do not.

• Recognize Your Market

Platforms have smarter systems that gather information quickly and easily to efficiently use for your analytic reports. Know their behaviors, where they go, and what they are interested in to know where and how to place your campaigns according to their affinities.

• Deliver More Personalized Experiences

With a deeper understanding of your target market, create campaigns that speak to them to make a lasting message about your brand. In this way, brand recall and awareness will smoothly come through.

• Better Customer Engagement

In every campaign you release, have a clear call-to-action so they will be led to the right landing page/s. Be proactive in being present especially when they contact you so your marketing efforts will not be wasted.

How to Create a 360 Marketing Strategy

Being successful in creating a 360 Marketing Campaign needs careful planning and preparation to ensure that you maximize all its benefits! Now that we know what the strategy is, let us put a step-by-step on how to make it work.

1. Know Where Your Target Market Is

It is important to identify your target market because it is a waste of time to create campaigns without learning the background of those who you want to reach in order to generate conversions. Know their demographics, location, the platforms they use daily, and interests.

2. Determine Your Goal

Is it for brand awareness? Are you creating a campaign for a new product or service launching? This is where you think about your budget and resources to be precise with your campaign.

3. Map Out the Customer Journey

It is important to reach your customers at the right time and place — from brand awareness and introduction to their purchasing journey until loyalty. Consider every channel that is available to you and to them to maximize your reach.

4. Work Around Content Marketing

Creating different contents, such as blog posts, infographics, videos, and more will help your market understand your products, services, and your overall brand easily. Remember to keep it short but sweet!

5. Make Lead Generation Marketing

Collecting leads will help you know your audience firsthand. Make sure that those who sign up will be given extra perks for retention and loyalty. Try segmenting your leads as well to make customized messages for them!

6. Do Not Forget About Traditional Marketing

Yes, offline marketing can still be relevant today! It is important to be present in events and conferences to get your brand out there and talk to people, build customer relationships. It also raises your brand’s credibility.

7. Keep a Cohesive Message Across Your Channels

The least thing you want to do is to confuse your audiences! Make sure that your brand’s core message is spread across all channels you use for your campaigns, no matter where they are published.

8. Monitor Results

Keep a close eye on your campaign to know if you are targeting the correct audiences, publishing the right advertisements in your chosen platforms, and if they are performing well. It is not too late to adjust accordingly; it is better to adapt to the trends.

 

Photo by Melanie Deziel on Unsplash

In Conclusion
360 Marketing encompasses a huge chunk of creating campaigns that will work for your customers throughout the marketing funnel. The key to most successful 360 Marketing is data. As long as you have the data and use it for your brand’s advantage, you know how and where to use this power. This strategy is more like giving the illusion that your brand is everywhere — your audiences cannot escape your brand because it is everywhere. It is also important to think about 360 Marketing, not only within the timeline of running the campaigns but also after. It is a continuous journey with your customers, building a lasting relationship with them through what you have to offer.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.