What is Search Engine Optimization?

Search Engine Optimization (SEO) is an aspect of the Search Engine Marketing (SEM), wherein it is about increasing your website’s visibility on search engines, such as Google, Yahoo, and Microsoft Bing. It is the process of making your digital presence searchable, increasing your search engine ranking, whether you have a business account on social media platforms and a website. You can tell that the SEO is implemented well when you reach the right target market according to the service or product you offer. With better online visibility, your business will gain decent traffic and loyal customers. Organic search also contributes to a better search engine ranking while improving your brand’s SEO.

Photo by Austin Distel on Unsplash

How Does Search Engine Optimization Happen

Search Engine Marketing is different from Search Engine Optimization, as some interchange the two, which should not be the case. SEO is only part of the SEM wherein the former drives organic traffic from search engines, and the latter drives both organic and paid traffic through SEO and pay-per-click ads. But how does SEO do its job in making an impact to businesses?

• Understand Search Engines
  First thing you have to do is to know how search engines work. Search engines vary their optimizations. For example, Google and Bing need to crawl and index your website to make you visible in their searches and recognize your website. Social media platforms have built-in SEO that you can also maximize to keep your business on top of the search engine ranking. Aside from these, your web page must be updated to today’s standards for it to be recognizable in search engines.
   

• Do Your Research
  From the keywords to use in your industry to what your competitors are doing to stay relevant in the field, doing one’s research and analyses goes a long way in SEO. Personalize your brand in a way that your market can relate to you and find you online. You may also want to know what Gen Zs, one of the largest markets online today, would want to see online. Researching about your audiences and knowing the online behavior – what they want to see, what they normally search for – can be key to your SEO and a good search engine ranking.

• Start Creating and Updating
  Advertise your fresh contents and branding according to your industry keywords, target market, and platforms. Whether you want to do content marketing, such as blog marketing, or offline marketing, like print or event, or a blended one, make sure that they coexist together to avoid misleading your audience. Enhance your current campaigns or pages to implement all research about your brand. Remove outdated contents that are not driving traffic to your business, which can lead to giving your brand a bad search engine ranking.
   

• Keep Monitoring and Analyzing

Maintenance is still very much important to make SEO successful. When you notice that it has been quite some time and your business’s key metrics are not developing, it is best to recalibrate your campaigns and assess your contents. Or when you notice a certain web page performing poorly, why you are not appearing on top of the search engine ranking anymore, you have to analyze what happened as to where you fell short. Smart reporting, such as via Meta Ads Manager and Google Analytics are now accessible and can help you with all these analyses and reports.

Photo by New Data Services on Unsplash

In Conclusion

Utilizing the right keywords for your website, campaigns, and online contents give you a relevant ranking in the search engine. If you want your business to be found by the right market, you have to do ample research to put your brand in the top searches, making the most of having a good Search Engine Optimization practice. Understanding how search engines work and building your online presence from the ground up are no easy tasks, and it may take time before it is fully established to your brand.

SEO does not end after every campaign or content advertised. It does not end after achieving high ranks on the web. It goes on and on, and you must continuously improve and innovate your brand’s online presence to stay relevant through time.

---

Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.