Now that your brand is out in the digital landscape, making yourself stand out is the next challenge. Aside from optimizing your ranking through search engines and understanding who your target market is, it is also important to know who the audiences are in your brand’s social media platforms. Is it the right social media platform where your target market is?

Keeping up with the current trends is essential for the business to survive, stay afloat, and relevant. One of the strategies is to make the most of the ads manager. Today’s technology can help you by learning  the demographics on the Internet and digital platforms. These will  help you make wise decisions in creating and prioritizing the right campaigns.

The Philippine Social Media Statistics

People  utilize social media for various purposes wherein they have their own preferences and behaviors. Some use it  to connect with their loved ones and their communities while some use it for shopping and to check out what is trending  lately. The Philippines has a growing market of digital consumers, with millions of the population connected to the Internet, using social media through their gadgets.

According to the Global Digital Report 2024 in partnership with Meltwater and We Are Social, the overall number of online Filipinos increased to 2.1% this year, with 73.4% of the total population actively using social media. This number shows that they have been ardent fans of online shopping through apps like Lazada and Shopee, while staying up to date with loved ones and on the news through Facebook.

Photo by Jakob Owens on Unsplash

Top Social Media Platforms and Their Users

Here are the top social media platforms and the collated data through research on their users! It’s time to plan your social media campaigns well.

• Facebook & Messenger

It is Filipino culture and tradition to keep in touch with families and check on them. Facebook and Messenger have become an all-in-one platform where communication, entertainment, and shops can be found. No wonder it has become an essential app and site for 85.6% of the entire population! Businesses looking to advertise to the general public can help your brand standout from the rest.

• TikTok

  Passing time through this short-form video app has already become a habit to most online users, particularly the Millennials and Gen Z. Most especially during the pandemic, it has become a source of entertainment, even to the Gen X. From dance challenges and humor to educational and online shopping, TikTok has it. Engage your  market here with creative videos, get them hooked with your contents, and boost business sales!

• YouTube

With most television programs, vlogs, and music videos now readily available in this app and website, YouTube has become a high-streaming platform by general online users as well. From Boomers to Gen Z, it is used widely by the general market. Skippable, in-feed, or bumper  video ads can be done for your brand if you want to penetrate your target market here.

• Instagram

For a more sophisticated outlook,  Instagram is here for your brand. This platform is for users who enjoy visuals, whether photos or videos. Curate your profile to be visually pleasing to your target market. It is also becoming a more creative platform with its Notes and Stories feature which can also be found on Messenger, except that it has nice filters that you can play with for your brand.

• X (formerly Twitter)

Mostly used by Millennials and Gen Zs where they express their thoughts by discussing their interests and debate about the current societal issues in short-form writing, X can be a platform for your business if your brand mostly targets these markets. Users of X mostly hold influential opinions, aware of current affairs, and imaginative.

• Pinterest

As a social media platform that focuses mostly on photos, this is used by most creative markets usually for visual mood boards on their upcoming projects. It can help users decide what to do next through a burst of various ideas from the community. If your brand leans on that market, then advertising on Pinterest must be right for you.

• Messaging Apps (Telegram, WhatsApp, Viber)

With continuous digital advancements, messaging apps became popular not only for private individuals, but also for businesses. Ads became prevalent in these messaging apps where most users are online everyday. It is best for B2B ads, while some businesses also use it to promote new products or services or create communities for their followers, as well as creating their own brand stickers to make it more fun and engaging for their audience. Advertising here can also reach globally as they’re widely used by different markets.

• Snapchat

This social media platform is not out of the game as most Gen Zs and Millennials still use it to keep in touch with friends as well as for entertainment. It has 75% of 13–34 year old users in over 25 countries! If your business targets the younger audiences, then doing creative campaigns in Snapchat may be your best bet.

• LinkedIn

Reaching 1 billion and more people globally, LinkedIn is a platform especially for connecting B2B clients. If your market consists of professionals, job seekers, business owners, HR managers, recent graduates, and industry experts — this can be an advantageous platform for your brand. Filter through the users’ job titles, skills, and industries to create more effective ads.

To top this information on each popular social media platform in the Philippines, the female gender and younger audiences (18–34 years old) are more active on these platforms. The users from 35 to 65+ years old are seen to be spending less time on their screens.

Photo by Priscilla Du Preez on Unsplash

In Conclusion

Now that we have shared the top social media platforms and who their audiences are, note that you should still do your own research for your target markets and their behaviors. Data constantly changes. Brands have to make up more creative ways to stay on top of their game. It is best to stay up to date on any trends and new patterns online that can become a leverage in creating engaging campaigns through paid ads. Consumers are selective with the content they engage in, and they also research brands through these platforms, so make sure that your profiles are informative enough. But of course, it is still important to keep a balance of the traditional and digital or creating a blended experience, not only focusing on one side of the coin when marketing businesses. Making a comprehensive strategy to maximize your brand’s reach still gives you the edge in the industry.

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Sevensharp Creatives elevates businesses from different industries to a whole new level! Our team offers 360 digital marketing solutions that includes the current online vital social media platforms, website design and development, software development, search engine marketing, search engine optimization, email and SMS marketing, photo and video shoot and more for small, medium, corporate businesses, and public entities. Get your free consultation with us to jumpstart your digital marketing journey! Contact us at +63 917 146 2603 (Viber, Whatsapp) or email us at hello@sevensharpcreatives.com.